ANOTHER SURREY FIRE PREVENTION COMPANY CAUGHT PLAGIARIZING! - LOWER MAINLAND FIRE AND SAFETY JOINS A DISTINGUISHED TRIO OF VANCOUVER AREA COMPANIES! - UPDATED!
Surrey, British Columbia
Laziness?? Perhaps. Embarassing?? Definitely! I call this story another Brickee! in the making.
Modern times are interesting times. The advent of the Internet has spawned a number of entirely new industries. From website designers, SEO (Search Engine Optimization) companies, search engine companies (like Google, Yahoo!, etc.), naming registrars, ISP’s, and hosting providers. In Surrey, British Columbia, it seems quite another industry is booming as well.
In the business of newspaper and magazine publishing people engaged in the production of advertising copy are still called “copywriters”. They take an idea and come up with the most effective means to ensure it is not only formatted to fit the required space on the page, but that it catches your attention. The idea is to get you to buy the product (or service). The people that write copy for a website have to pretty much be able to do the same thing - grab your attention long enough for you to click to the next page of the site (if you fail and the customer leaves your site, Google calls this a “bounce”). Not only do copywriters have to ensure they present their client’s online ideas and corporate image in the best possible light, spelling and grammatical errors, understandably, shouldn’t be tolerated. For an online presence, perfection is the only standard for acceptance!
Where advertising copywriters responsible for physical print media have to be extra careful, is to ensure their idea doesn’t either borrow or directly copy the work of someone else. The reason is quite simple. You can’t “erase” something printed in a magazine (or newspaper) as easily as you can delete (or alter) a web page. If the work happens to be Trademarked or patented, it’s even more important to ensure that what you produce in print remains distinct as well as clearly distinguishable. This is often termed “branding” or “establishing your brand”, two concepts that have (without exception) translated very well to the efforts of the really good Internet site developers.
Individuals that create websites (for some fire service companies in Surrey at least) have somehow come to see themselves as “above the law”. They feel that they are free to “lift” or copy the work of others without providing either the required attribution, or receiving the necessary permission. They don’t seem to realize that things that are in (what’s frequently termed) “the public domain” are NOT “free to copy” at will. Time and time again however, I’ve seen the same bad practice followed, usually accompanied by excuses like “we’re only testing the site”, and “it’s not properly finished yet”. The first Surrey based fire service company we heard was openly plagiarizing the work of others was Active Fire and Safety Services (they got caught twice!), the second (and hitherto most recent) was Local Fire and Safety, but today, Lower Mainland Fire and Safety (and their developer, Bedi Creative) can add their names to this list of the “wrong-headed”, with a number of articles they’ve lifted from, of all places, Wikipedia, and which they prominently feature on their spanking new website!
The exact phrasing from Wikipedia articles on emergency lighting and fire alarm systems seems to have found their way over to the website owned by Burnaby’s Acme Fire and Safety as well:
“An emergency light is a battery-backed lighting device that comes on automatically when a building experiences a power outage.”
“An automatic fire alarm system is designed to detect the unwanted presence of fire by monitoring environmental changes associated with combustion...”
Don’t get me wrong, there’s nothing illegal about copying work directly from Wikipedia as long as the proper attribution is acknowledged somewhere on the page. For those of you who may be interested in lifting phrases from Wikipedia for your own website, I would suggest you read up on something called the Creative Commons Deed before you do.
FIRE BLOCKADE SCORES A COMEBACK! - UPDATE!
Surrey, British Columbia - We are pleased to report that the Fire Blockade product has achieved formal UL and ULC Listing. The original manufacturer (Working Chemical Solutions) is no longer involved in producing the product. ATS Scientific Group LLC took over full production in the Summer of 2010 and successfully approached UL/ULC for full certification. Fire Blockade looks to be an amazing product and we wish ATS Scientific Group and their Canadian distributor, Orion Fire Distribution, every success in getting the word out. You can contact Ken at Orion through the website at www.fireblockade.com for more information!
CONFLICT ALERT!! CFAA TO PROMOTE FIRE EQUIPMENT SERVICE PROVIDERS?
Toronto, Ontario - The CFAA (Canadian Fire Alarm Association) is apparently “investigating the feasability (sic) of incorporating a feature on our website to aid our website visitors in locating and contacting contractors to meet the visitor's fire alarm and detection requirements.”
We can’t imagine what such a service would look like or what the criteria for participation would be. Corporate membership would likely be a prerequisite which would be a bit like saying: “Hey, look at us, we’re members of CFAA. We’ve gotta be good!” The executive at CFAA should give their heads a shake. Did someone manage to burn all the Yellow Pages® in Toronto?
And someone actually had the temerity to tell me that I was “full of it” because I said CFAA isn’t a “technician-based organization”! Go figure!
WHITE EAGLE'S WINGS CLIPPED (OR MERELY RUFFLED)? - UPDATE
Vancouver, British Columbia - White Eagle Fire Prevention has been removed from Vancouver’s list of qualified Verification Agencies. You can review the latest changes and additions HERE!
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